![]() ![]() Finally, the audience has the opportunity to experiment with AT&T’s simulator chair experience. The audience members are also exposed to tragic stories about people who unfortunately passed away in texting-related car accidents. AT&T employees inform the audience about the vast dangers of texting while driving and attempt to convince them to take the pledge to never text and drive again. The It Can Wait Texting and Driving Simulator-AT&T Annual Report 2012 commercial shows a group of people at an educational event held by AT&T. Coughlin was up to the challenge has made significant strides to get the program up and running. In its commercial, It Can Wait Texting and Driving Simulator – AT&T Annual Report 2012, AT&T employs ethos, pathos, and logos to convince Americans to take the pledge to never text and drive again.ĪT&T’s “It Can Wait” campaign began in 2009 when AT&T chairman and CEO Randall Stephenson asked Cathy Coughlin, the company’s global marketing officer, to use her creativity to establish some program which would accentuate the dangers of texting while driving to Americans. ![]() That is where AT&T stepped in and initiated the start of their “It Can Wait” Texting and Driving campaign. ![]() Clearly, something has to be done to educate more people about the severe dangers that come with texting while driving. 34% of Americans teens have confessed to texting while driving, while 15% of teens have seen their parents text while driving. Many Americans are guilty in partaking in the dangerous combination of texting while driving. Although it is good to learn from our mistakes and become more experienced in the game of life, some mistakes unfortunately end up costing us our lives and we never have the opportunity to learn from them. We tend to live in the moment and do not fully consider the grave consequences of our actions. Sometimes we humans take for granted the gift of life. ![]()
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